Working with the Media

A two part FREE training on “How to get more out of interacting with the media”.

Working with the media can be stressful. The media always seem to call at the worst times and they never seem to get your positive stories out. Believe it or not, you need the media! And like it or not, the pubic relies on the media for information about your industry. With a little help, anyone can be a positive influence on the news reported. This two day free training splits the 8 hour training into two easy to understand sessions that will present skills and insight from the media themselves. During the second session, practice your interview skills with real reporters and “ripped-from-the-headlines” scenarios. Join us for a behind-the-scenes look at how the media develops the news.

Working with the Media Session 1: 
Crafting Your Message; Not All Coverage is Bad!

Thursday, March 13, 2008
Continental Breakfast Included
9:30 a.m. to noon
UCCE Auditorium
2156 Sierra Way, SLO

Working with the Media Session 2:
Making the Most of Your Media Opportunities

Thursday, March 20, 2008
Continental Breakfast Included
8:30 a.m. to 1:00 p.m. lunch included
SLO County Farm Bureau
651 Tank Farm Rd, SLO

Continental breakfast will be sponsored by Farm Supply Company. On March 20, BBQ lunch will be provided by San Luis Obispo County Farm Bureau and California Farm Bureau Federation. Reporters and others from the local news media will be invited for lunch, providing you a chance to meet the reporters and share positive stories about your industry.

Come Learn:
Tips on effective interviews: how to get your point across
Tips on effective media releases: how to get your story reported
How to establish positive contact with reporters
How to avoid misinformation getting reported
Your rights and responsibilities in dealing with reporters

Topics and Speakers:
Print Media - Julie Lynem, Business Editor, The Tribune newspaper
Visual Media - Richard Gearhart, KSBY and Cal Poly Professor
Real Life Experiences with the Media - Bob Lilley, SLO Co. Ag Commissioner Working with Reporters - Dave Kranz, Manager/Media Services, California Farm Bureau Tracy Sellers, reporter and Kevin Burke, videographer, California Country TV

To Register for Free:
Contact: Steven Knudsen, SLO Co. Farm Bureau office (805) 543-3654

Deadline:
Tuesday, March 11, 2008.

Sponsored by:
San Luis Obispo County Farm Bureau
Farm Supply Company
San Luis Obispo County Ag Commissioner
California Farm Bureau Federation